What Do Film Executives Really Mean? Crack Their Secret Code.


After speaking to a few screenwriter friends, I thought it would be cool to write an article about what film producers, managers, agents and anyone who can help greenlight your movie script into production, really means. Crack their screenwriting code here.

Let’s get the ball rolling:

  • We  love your screenplay: We’ve only read the first two pages. The use of additional adjectives suggests they have read at least ten pages.
  • Your movie script is great: I haven’t read your script. Please refresh my memory.
  • Thank you for submitting your movie script: We’re passing, but don’t know why.
  • Great first draft: It needs a lot of work.
  • Your screenplay has potential: We can’t sell it by the end of the day.
  • Thanks for turning in your screenplay so quickly: We hate it, or occasionally, we still haven’t read it.
  • We’re really excited about your movie script: We’re always excited!
  • Your film script has generated a lot of interest: A few friends have read it.
  • Your screenplay can be produced at a price: We don’t want to pay you for it.
  • Your film script is not for us: We really love it, but don’t realize it yet.
  • Thank you for your time: Go away. We hate it.
  • We’re passing: We can’t sell it.
  • We’ve got traction: People outside our company are interested in your screenplay.
  • We have film investors interested: We know a few high net worth individuals but can’t find their phone numbers.
  • No. Yes, no or maybe. If I say yes and it tanks, I’m fired.

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