You scratch your head at yet another rejection of your brilliantly written screenplay. What went wrong? There are a host of reasons why good screenplays don’t clench a sale, many unrelated to the quality of writing.
It wasn’t commercial enough or cater to a specific niche market.
The content was too depressing, outlandish and lacked entertainment value. Having said that, dramas are making a comeback in spec script sales.
There wasn’t a clearly-defined audience demographic. The key cinema ticket buying demographic is still 14-24 year old males. With the fracturing of audiences who no longer rely on cinemas to consume their entertainment, this holy grail is changing rapidly.
There wasn’t enough appeal to the four quadrant audience model; male, female (25-64 year olds) and boy, girl (14-24 year olds). Who knows where grandparents fit in?
Your script has prohibitive production costs.
The lead character not strong enough, wrong age group, not relatable enough.
The ending was too tragic, not happy enough or even bittersweet to engage audiences.
It was too similar to films currently in development or production.
It was too similar to recent films that flopped.
It is difficult to pitch; ie low concept whose success is execution-dependent.
It was a hybrid of too many genres.
It was a hybrid of too many concepts.
The content/ themes were taboo, illegal, immoral and distasteful.